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Craig Newmark Philanthropies Take9 Cybersecurity Campaign

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Craig Newmark Philanthropies Take9 Cybersecurity Campaign by Wondros

credits

Title
  • Craig Newmark Philanthropies Take9 Cybersecurity Campaign
Entrant
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About This Project

Summary

Take9 is a national cybersecurity awareness campaign that focuses on human behavior over rules. Research shows that pausing before acting can help people avoid phishing scams and other threats. It’s not just about cybersecurity—it’s about building a life skill. This campaign stands out by emphasizing that everyone plays a role in protecting society through simple, individual actions. It shows that securing our digital world starts with small, everyday choices anyone can make.

Goals & Objectives

The goal is to educate people about how to protect themselves from cyber threats. Traditional approaches fall short of addressing behaviors that make us vulnerable. Take9 shifts the conversation from technical jargon to everyday actions.

Results & Impact

To date, the campaign has reached 44.3M people, has had 28M video views, 400K+ site visitors, with a 97% favorability score. It also gained 59 promotional partners and has also been featured in Axios, Forbes, Yahoo Finance, the AP, and the 2025 RSAC Conference, a leading cybersecurity conference.

the team

April McCrea
  • Chief Operating & Client Management Officer
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Gwynne Davis
  • Senior Account Director
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Regina Andrade
  • Director, Digital Properties
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Kseniya Yorsh
  • Project Manager
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Riyhana Bey
  • Executive Director, Strategic Communications & Marketing
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Anders Pers
  • Marketing Strategist
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Priscilla Cohen
  • Chief Creative Officer
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Aaron Griffiths
  • Social Strategy Consultant
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Steve Simpson
  • Creative Consultant
George Tannenbaum
  • Creative Consultant
Luis Pena
  • Creative Art Consultant
McCabe Walsh
  • Senior Copywriter
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Molly Taylor
  • Senior Copywriter
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Newton Llorente
  • Senior Designer
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Lauren White
  • Social Media Manager
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Reynaldo Rosales
  • Social Media Producer
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May-may Chan
  • Creative Studio Manager
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Ruby Lynch
  • Creative Resource Manager
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Janine Sax
  • Executive Producer, Post Production
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David Harte
  • Executive Integrated Producer
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Jack Johnson
  • Senior Editor
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Justin Giugno
  • Executive Director, Editorial
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Robert Rodriguez
  • Vault Manager
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Sydney Agona
  • Post Production Coordinator
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Jekris Certeza
  • Motion Graphics Designer
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Yvonne King
  • Post-Production Manager
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Alborz Kamalizad
  • Social Media Producer
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Art Wright
  • Post Production Sound Mixer
Charlie van der Poel
  • Senior Colorist/Graphics
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John Chaffins
  • Design Research Advisor
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Brad Combs
  • Chief Digital Officer
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Lucinda Brown
  • Sr. Director of Digital Products (Design)
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Eliza Weber
  • UX/UI Designer
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Maria Benjamin
  • Director, Digital Product
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Marlene Sanchez
  • Creative Technical Lead
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Meghana Halthore
  • Senior Project Manager
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Trung Nguyen
  • Director of Paid Media
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Georgina Castro
  • Paid Media Coordinator
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Beth Koemans
  • Sr. Director, Research & Analytics
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Chris Richardson
  • Marketing Data Analyst
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