World Central Kitchen - Rapid Response to Los Angeles Fires

About This Project

Summary

WCK’s mission is to be first to the frontlines with nourishing meals in times of crisis. When wildfires threatened LA in Jan., we mobilized in hours—providing fresh, hot meals to first responders and evacuees. Chefs, food truck owners, farmers, celebrities and more than 2,000 local volunteers joined our efforts. Together, we’ve provided more than 1.6 million meals in response to the Palisades and Eaton fires. Eight months later, our team is still in the region, continuing to support recovery.

Goals & Objectives

Our goal was to bring followers along in real time—offering an unfiltered look at how World Central Kitchen mobilizes quickly and collaborates with local communities in moments of crisis. The objective was to drive awareness of our meal locations, inspire donations and motivate locals to volunteer.

Results & Impact

We activated our socials and website to drive volunteer engagement and donations resulting in one of the most robust outpourings of support in WCK’s history. Thousands of volunteers. MIllions donated. 100+ local suppliers contributing. Communities are our superpower - online community included!