Anthem Club LA: Impact in the Golden Age of Storytelling

Events

Anthem Club LA: Impact in the Golden Age of Storytelling

On September 13, 2022, The Anthem Awards and Participant joined forces to present an exciting event titled, Moving Mountains Through Movies: Impact in the Golden Age of Storytelling.

Moderator Miriam Fogelson (EVP of Strategy, Harness) spoke with our esteemed speakers from Participant Chris Lane (Vice President of Distribution at Participant) and Rosalina Jowers (Director of Communications and Marketing) on how entertainment and film can be used as a tool for social good. They dissected the importance of narrative change, as well as Participant’s many successful social impact campaigns for films including Judas and the Black Messiah and John Lewis: Good Trouble.

Watch the full discussion below

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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