About This Project
Summary
This short-form clip reached over 6.9 million views and opened a critical conversation on body picking — a hidden struggle often tied to anxiety and ADHD. The comments flooded with people saying, “Thank you for talking about this.” By breaking the silence, this video made people feel seen, understood, and less alone. It’s a powerful example of how short-form content can bring awareness, spark connection, and deliver hope on a topic many didn’t know they could talk about.
Goals & Objectives
The goal was to break the silence around body-focused habits like skin picking, nail biting, and hair pulling. We aimed to reduce stigma, connect these behaviors to anxiety and ADHD, and create a moment of validation, awareness, and community for viewers.
Results & Impact
This clip reached 7 million views and broke open a critical conversation around body-focused habits like skin picking and nail biting. It reduced stigma, helped viewers feel seen, and sparked curiosity — driving them to the full episode, which surpassed 6 million listens across platforms.
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