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AARP Social Security Takeover

AARP PROJECT
AARP Social Security Takeover by AARP

credits

Title
  • AARP Social Security Takeover
Entrant
  • AARP

About This Project

Summary

AARP worked to amplify our advocacy efforts to protect Social Security from potential changes that could potentially affect the lives of millions people who rely on it as a source of income, many of which are AARP members. One of the changes included potentially cutting the ability to confirm their identity over the phone while applying for benefits and making them go online or in person, which AARP opposed.

Goals & Objectives

The goal was to raise awareness of AARP's efforts to protect Social Security. This was achieved by creating pages for people to contact local congress members or pledge support. People were driven to these pages by through print, video, photo & other assets on aarp.org, email and social channels.

Results & Impact

Social posts reached more than 2.5M+ people & garnered 240K+ engagements. A live “town hall”-style event had 55K+ live viewers. AARP received more than 2M pledges & had 2M people reach out to Congress. The Social Security Administration rolled back the changes & allowed phone appointments to cont.

the team

Jason Orfanon
  • Vice President
  • AARP Studios
Grace E. Cutler
  • Executive Producer
  • AARP Studios
Tracy Sacks
  • Director of Production
  • AARP Studios
Nicolas Gouffray
  • Senior Director, Broadcast/Production Services
  • AARP Studios
Caitlin Rossman
  • Senior Producer
  • AARP Studios
TJ Cooney
  • Senior Producer
  • AARP Studios
Brian Wheeler
  • Producer
  • AARP Studios
Henrietta Biayemi
  • Associate Producer
  • AARP Studios
Kyle Centers
  • Associate Producer
  • AARP Studios
Rebecca DiLuzio
  • Associate Producer
  • AARP Studios
Jennifer E. Harris
  • Production Manager
  • AARP Studios
Andy Portnoy
  • Director of Post Production
  • AARP Studios
Xi Lin
  • Art Director
  • AARP Studios
Rajiv Mody
  • Vice President, Emerging Channels & Brand Growth
  • AARP
Amanda Knowles
  • Senior Director, Social Media & Content Integration
  • AARP
Sarah Sonies
  • Social Media Strategist
  • AARP
Nancy LeaMond
  • Chief Advocacy and Engagement Officer
  • AARP
John Hishta
  • Senior Vice President
  • AARP
Bill Walsh
  • Senior Vice President
  • AARP
Bill Sweeney
  • Senior Vice President
  • AARP
Reshma Mehta
  • Vice President
  • AARP
Amanda Davis
  • Senior Communications Director
  • AARP
Jen Beam
  • Director, Advocacy Social and Digital Media
  • AARP
Kim Loop
  • Social and Digital Senior Advisor, Campaigns
  • AARP
Kevin Craiglow
  • Director, Program Design
  • AARP
Dan Gilgoff
  • Editor-In-Chief
  • AARP
Andy Markowitz
  • Senior Editor
  • AARP
Michelle Davis
  • Executive Editor
  • AARP
Emily Paulin
  • Editor
  • AARP
Cara Hedgepeth
  • Senior Community Advisor
  • AARP
Jolie Abreu
  • Social Media Marketing Manager
  • AARP
Olivia Jackson
  • Social Media Coordinator
  • AARP