In the Mood

About This Project

Summary

There are few places older adults can find reliable, trusted advice on real questions about sex and relationships. The issues people 50-plus face when they are dating and navigating long-term partnerships are different than what people in their 20s, 30s and even 40s deal with. From online dating services to spouses no longer interested in sex, In the Mood answers reader questions with light-hearted wit and expert advice from therapists and medical doctors on important sex topics for people 50+.

Goals & Objectives

We give 50-plus adults sex and relationship advice in a clear, engaging, expert-driven weekly column. It’s a place where readers can anonymously ask questions such as how to avoid STIs in senior living centers. Questions they may be too embarrassed to ask friends or doctors.

Results & Impact

In the Mood is filling a gap with credible, reliable information about sex and relationships that older adults need. In the 12 months since launch of the column, it has received 5 million page views and 4,000 readers have submitted questions, highlighting the need for this important service.