About This Project
Summary
AARP empowers people to choose how they live as they age, including changing the stigma around menopause. This video shares actress Naomi Watts’ story of premature menopause, aiming to promote public understanding and shed light on the experience for younger audiences. Our strategy used authentic storytelling and a high-profile voice to spark conversation, reach multigenerational audiences, and inform.
Goals & Objectives
Our goal was to raise awareness of the challenges surrounding menopause and help shift public perception by reducing stigma and normalizing conversation. By spotlighting Watts’ story, we aimed to validate women’s experiences and bring greater visibility to this life stage.
Results & Impact
The video reached over 19K people on Facebook and garnered nearly 20K views across platforms. Many viewers shared how empowering and validating they found Naomi Watts’ story, highlighting the need for more open, relatable conversations around menopause and women’s health.
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