About This Project
Summary
AARP’s Real People, Real Stories series celebrates ordinary individuals from diverse backgrounds whose actions have made an extraordinary impact on themselves and a wider community. Our strategy was to find and tell stories aligned with AARP’s social mission that speak to older, underserved audiences on Facebook and use the series to highlight multicultural voices. We created a unified graphics package and “story guide” rules to allow for more consistent storytelling.
Goals & Objectives
Our goals were to continue to produce a robust cadence of these age-positive, human interest profiles; develop a pipeline for authentic, multicultural voices; as a storytelling vehicle that inspires, connects, and uplifts viewers to choose how they live as they age.
Results & Impact
This is the most engaged video series on AARP’s Facebook account. As of June 2025, the 72 episodes in the series have reached nearly 47 million people, garnered over 29 million views and generated more than 3.4 million engagements, with comments that reflect how deeply the stories resonate.
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