AGENCY Footwear

About This Project

Summary

AGENCY Footwear was designed from scratch to help the disengaged and distracted mainstream of western society recognize the overwhelming need for systemic change by building a positive emotional connection between consumers and activists. If humanity is going to avoid the worst of MIT's predicted upcoming social collapse, the business community will need to leverage its sheer size to drive that change. AGENCY Footwear is an example of how business growth can sustainably accelerate social change.

Goals & Objectives

AGENCY Footwear's goal is to prove that by taking a systems approach to design it's possible for product companies to authentically promote collective social change, help nonprofits and materially support social justice warriors all while engaging popular culture and growing revenue.

Results & Impact

AGENCY Footwear is the work of one man and therefore lacks the sustained marketing effort required to make bigger impact, yet it still managed to win 4 honors from the 2024 Global Footwear Awards, including Brand of the Year! Sending a message to the entire footwear and product design industries.