About This Project
Summary
Louder Than Cancer is a new initiative that brings together top artists on World Cancer Day to support Conquer Cancer, the ASCO Foundation. 40 artists including Imagine Dragons, Myles Smith, Lainey Wilson, and H.E.R. came together to launch the Louder Than Cancer playlists, which featured personal stories of hope and inspiration paired with a song . Artists encouraged their fans to check out the playlist, as every stream generated a $1 donation to Conquer Cancer. (amzn.to/LouderThanCancer)
Goals & Objectives
The campaign had three objectives: 1. Raise over $100,000 for Conquer Cancer, 2. Connect artists and fans through a mission driven campaign on Amazon Music, and 3. to raise awareness for cancer research on World Cancer Day.
Results & Impact
On February 4, 40 artists shared their stories and directed fans to the playlist, generating 3.1M social impressions. The campaign was covered by 20 outlets including Media Week, Marketing Interactive, The Music Universe, and more. In total the campaign drove $108,000 in donations for Conquer Cancer
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