About This Project
Summary
When devastating wildfires swept through LA in January, thousands of families lost everything. Within hours, Babylist saw an opportunity to step up, using our 16k sq foot LA showroom to create a distribution center for essential baby products. We brought in products from over 160 brands, including high chairs, strollers, and car seats. Over two days, we distributed $2.3M in baby and personal care essentials to over 1,000 families, proving that Babylist shows up for families when it matters most.
Goals & Objectives
Our goal: deliver fast, direct, and meaningful support to wildfire-affected families. We transformed our LA showroom into a donation hub, activated brand partners and talent networks, and used our platform to meet urgent needs and maximize impact by focusing on true essentials.
Results & Impact
In just two weeks, 1,000+ displaced families received $2.3M in essential items. For those who couldn't come in, we made deliveries to local organizations in Altadena. What mattered most: hearing from families who were able to start getting back on their feet after losing everything.
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