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Celebrating HBCUs’ Economic Impact

Blue State
Celebrating HBCUs’ Economic Impact by Blue State

credits

Title
  • Celebrating HBCUs’ Economic Impact
Entrant
  • Blue State

About This Project

Summary

In 2024, UNCF released a report summarizing the powerful economic impact of Historically Black Colleges and Universities (HBCUs). To generate awareness about the report, Blue State created a high-impact, full ecosystem campaign that leveraged multimedia and bespoke, interactive assets that brought the data to life in an engaging story.

Goals & Objectives

Increase audience support for HBCUs by showing them as economic engines that create thousands of jobs and generate millions of dollars in revenue for communities across America.

Results & Impact

Accessible language, creative customizations, and sharp visuals helped build urgency with a wide audience and communicate that these invaluable institutions deserve investment. The campaign drove 60K report clicks, 3M video views, and 1.4M paid media impressions.

the team

Antonio “TJ” Otey
  • Account Manager
  • Blue State
Bronwyn Beck
  • Product Director
  • Blue State
Chanice Hughes-Greenberg
  • Senior Strategist, Content & Campaigns
  • Blue State
Courtney Anderson
  • Media Strategist
  • Blue State
Frances Gonzalez
  • Vice President, Strategic Communications
  • Blue State
Isabel Farrington
  • Deputy Director, Video
  • Blue State
Jade Harris
  • Senior Project Manager
  • Blue State
Joe Rospars
  • Founder & CEO
  • Blue State
Joshua Stewart
  • Director, Strategic Communications
  • Blue State
Kate Starr
  • Director, Design
  • Blue State
Katherine Mackenzie
  • Managing Director & Global Account Lead
  • Blue State
Katie Kreider
  • Managing Director
  • Blue State
Kenneth Londoño
  • Senior Director Strategic Communications
  • Blue State
Kevin Singer
  • Director of Paid Media
  • Blue State
Laylah Wilson
  • Strategic Communications Associate
  • Blue State
Monique Campbell
  • Senior Media Strategist
  • Blue State
Rachel Kopilow
  • Creative Director
  • Blue State
Sarah Carpenter
  • Senior Vice President, Partnerships
  • Blue State
Christopher Mariles
  • Cinematographer
Emma Dessau
  • Editor
Fabian Tejado
  • Designer & Animator
Randall Taylor
  • Gaffer
Dr. Michael L. Lomax
  • President and CEO
  • UNCF
Lodriguez Murray
  • Senior Vice President of Public Policy and Government Affairs
  • UNCF
Monique LeNoir
  • Senior Vice President of Strategic Communications
  • UNCF
Nadrea R. Njoku, Ph.D
  • Assistant Vice President of the Frederick D. Patterson Research Institute
  • UNCF
Steven Rosa
  • Project Management Director
  • UNCF