About This Project
Summary
An iconic institution with a rich history and a logo to match, MADD looked to modernize their brand at an inflection point for the movement to end impaired driving. Blue State developed a new brand identity for MADD that provides the creative and brand infrastructure to reach younger, more diverse audiences and reflects MADD’s ongoing transformation in response to the evolving landscape of impaired driving.
Goals & Objectives
Reach and empower younger, more diverse audiences to become part of the movement against impaired driving and help save thousands more lives each year.
Results & Impact
A future-ready brand that engages new audiences, inspires action, and addresses the evolving challenges of impaired driving. A modernized look, feel, and voice better positions MADD for mission-critical opportunities — from partnerships to key legislation — that will save thousands more lives.
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