About This Project
Summary
Bonterra’s 2025 Impact Report reimagines what impact reporting can be — offering nonprofit, foundation, and CSR leaders data-backed guidance, not just reflection. We analyzed giving trends from natural disasters, racial justice movements, and CSR campaigns to show how to respond faster, build trust, and retain donors. The result: a sector-wide playbook and tools to help build the “Generosity Generation” and raise U.S. giving from 2.5% (including volunteerism) to 3% of GDP by 2033.
Goals & Objectives
Inspire a bold shift in giving with data-driven insights, real-world stories, and free tools to help nonprofits and funders act. Grow the Generosity Generation, improve crisis response, and show how nonprofits and companies alike can shape the future of impact.
Results & Impact
We found donor conversion increases 5x after a second gift and giving can surge 7,000% during social justice events. Our report turns insights like these into action—equipping nonprofits and CSR teams with free tools, benchmarks, and strategies to grow generosity.
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