About This Project
Summary
"Care on Tour" was a national campaign spotlighting the urgent need for affordable, accessible care in the U.S. through storytelling, community events, and advocacy. It featured the Care Can’t Wait bus tour, which traveled across multiple states sharing personal stories and calling for policy change. Comedian Sarah Jones’s theatrical show, The Cost of Not Caring, also raised awareness. The campaign aimed to make care a national priority and inspire collective action.
Goals & Objectives
Raise awareness of the national care crisis through personal stories, push for policy change, amplify voices of impacted communities, strengthen a unified care movement, and mobilize voters to support leaders and policies that prioritize affordable, accessible, and equitable care.
Results & Impact
32.7 million audience reached, 1070 people attended in-person, 206 virtually attended. See attached files for more.
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