About This Project
Summary
A large portion of the global population is unfairly excluded from everyday digital services due to rigid verification systems. But businesses hold the key to inclusion. Instead of simply showing the number of people impacted, we needed to reframe inclusion as a market opportunity. Greenflag - the world’s largest untapped digital economy. Through bold visual, PR & clear data, we made an invisible issue impossible to ignore, convincing businesses to act.
Goals & Objectives
Change the risk-averse culture of digital businesses by convincing them to adopt Sumsub’s inclusive verification - framing underserved populations as opportunities, not risks - and enabling more of this marginalised group to access essential digital services.
Results & Impact
Greenflag shifted business attitudes, driving adoption of Sumsub’s tech: +51% Africa, +18% Europe, +19% North America. Non-document checks rose 338% YoY, reintroducing thousands to the digital economy. The campaign reached 312M+. These results earned Sumsub an invitation to the UN's SDG Project.
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