About This Project
Summary
Natives Vote! is a nonpartisan comedy campaign from IllumiNative and CMSI’s GoodLaugh initiative that uses humor, culture, and storytelling to drive Native voter engagement. Through a rapid production model, Native comedians, artists, and filmmakers created over 100 original pieces of content—memes, videos, audio, and more—to inspire civic action, break down voting barriers, and amplify Native voices across digital platforms.
Goals & Objectives
We believe comedy and culture are powerful forces for civic engagement. Natives Vote! uses humor, storytelling, and Native creativity to break down barriers to voting, inspire participation, and spotlight the role of Indigenous voices in driving story-led social change.
Results & Impact
The campaign comprising 62 videos and 42 memes generated over 22.5 million impressions across all platforms including social media. Over 85k people were reached using text banking. YouTube garnered the most impressions and memes were the highest performing form of content.
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