About This Project
Summary
Web accessibility improves the internet for everyone. For Global Accessibility Month, we launched a five-part content campaign informed by Coforma’s accessibility experts. We released weekly assets, including our new, in-depth Accessibility Playbook and blogs covering cognitive accessibility, assistive tech, PDF usability, and accessible color use. Promoted via LinkedIn and newsletters, the campaign helped technologists create more accessible digital content and sparked international engagement.
Goals & Objectives
Our goal was to equip technologists, the public, and policymakers with practical, real-world accessibility knowledge they could apply immediately to their work. We designed this campaign to uplift expert voices, spark conversations, drive engagement, and promote inclusion in digital spaces.
Results & Impact
With 400K+ LinkedIn impressions and a 35% engagement rate on the Playbook alone, the campaign assets landed. They drove 10.6% of web traffic, earned visibility via Code for Canada’s newsletter, became top Google search results and AI snippets, and are widely used as accessibility learning tools.
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