About This Project
Summary
The Positive Energy Campaign encourages critical thinking and nuanced discussions about how energy shapes our everyday lives. We go beyond the surface, analyzing trends and providing data-driven insights to foster real conversations. Let’s rethink energy together!
Goals & Objectives
National newsroom talent unpack the latest headlines, deliver key insights, and spark honest conversations about the energy that drives our lives. From cutting-edge innovations and sustainability tips to stories dominating the headlines, delivering everything you need to know—without the bias.
Results & Impact
In the first 3 months of launch in February 2025: Over 4,500 hrs of video consumption Over 800K impressions Over 359K Engagements
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