About This Project
Summary
Severe depression is a consuming and debilitating condition that can feel inescapable, for both the person living with it and their caregiver. In the search for a path towards recovery, they both encounter twists, turns, and setbacks along the journey, making life feel like a maze. This is an emotionally compelling film that takes viewers through this maze-like journey.
Goals & Objectives
Evolve the Breaking Depression disease awareness campaign so that more people living with severe depression know and believe that remission is possible, remain engaged and active in medical discussions, and stay resilient in seeking the help they need and looking for available options.
Results & Impact
Hero film views across channels:1.8M+ Impressions generated across EMEA:10.6M+ Engagements across J&J Innovative Medicine socials:2.1M+ Clicks generated across all platforms:123K+ Breaking Depression website views:14K+ No. of EMEA markets that have adapted or are currently localising the campaign:7
the team
Judy John
- Global CCO
- Edelman
Marie Claire Maalouf
- EMEA CCO
- Edelman
Christian Anhut
- CCO, Germany
- Edelman
Joy Chakravorty
- Creative Director, Germany
- Edelman
Marco Serra
- Creative Director, Germany
- Edelman
Marcos Alves
- Creative Director, Germany
- Edelman
Shaun Beedle
- Director, Client Lead, UK
- Edelman
Courtney Rosser
- Associate Director, UK
- Edelman
Christian Berg
- Production Director, Germany
- Edelman
Judy John
- Global CCO
- Edelman
Marie Claire Maalouf
- EMEA CCO
- Edelman
Christian Anhut
- CCO, Germany
- Edelman
Joy Chakravorty
- Creative Director
- Edelman
Marco Serra
- Creative Director
- Edelman
Marcos Alves
- Creative Director
- Edelman
Shaun Beedle
- Director, Client Lead,
- Edelman
Courtney Rosser
- Associate Director
- Edelman
Christian Berg
- Production Director
- Edelman
Katja Schloemer
- Senior Producer
- Edelman
Jana Brkic
- Producer
- Edelman
Chris McCrudden
- Strategy Director
- Edelman
Imogen Cooper
- Senior Strategist
- Edelman
Esra Tanrikorur
- Account Director
- Edelman
Komal Vekaria
- Account Manager
- Edelman
Naiema Ashraf
- Associate Director
- Edelman
Aneesa Kaleem
- Senior Account Exec
- Czar
Pedro Giomi
- Director
- Czar
Leonardo Cosme
- Director
- Czar
Rodrigo Castello
- Executive Producer
- Czar
Rami D’Aguiar
- Editor
- Czar
Fabio Politi
- DOP
- Czar
Alexandra Nisipeanu
- EMEA Manager
- Johnson & Johnson
Sarah Smith
- EMEA Senior Manager
- Johnson & Johnson
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