About This Project
Summary
To address fashion overstock, Otrium created the Ovatars, a series of diverse AI-generated models used to digitally showcase unsold clothing. By combining in-house product photography with AI, we produced scalable, high-quality visuals for product pages, lookbooks, and ads. This improved visibility and conversion, reduced waste, and cut model photography costs by 40 percent while supporting a more sustainable fashion ecosystem.
Goals & Objectives
Otrium set out to reduce fashion waste by increasing visibility and sales of unsold inventory, cutting the cost and impact of traditional model photography, and improving the digital shopping experience using scalable AI-generated models that reflect real customer diversity.
Results & Impact
Ovatars increased conversion rates by up to 50 percent, cut model photography costs by 40 percent, and ensured all items on Otrium’s platform are represented. The project improved sustainability, visibility, and efficiency in line with Otrium’s mission that all clothing should be worn.
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