About This Project
Summary
We partnered with the Government of Barbados to shape the brand, identity, and digital experience for the R.O.A.D. Programme, a movement reclaiming cultural memory while empowering future generations. Alongside the main platform, we created ARtefact Adventures, an interactive mobile game for children that uses storytelling and augmented reality to teach Barbadian history. Together, these efforts build a legacy rooted in truth, pride, and possibility.
Goals & Objectives
We set out to build a brand and platform that could carry the emotional and cultural weight of 400 years of history while inspiring participation in the future. The goal was to center Barbadian voices, honor lived experience, and invite the world into a more inclusive and truthful narrative.
Results & Impact
The R.O.A.D. identity and MVP website launched a new movement rooted in remembrance, truth, and creativity. Co-created with local voices, it supports cultural preservation and future innovation, laying the foundation for a national heritage economy and a globally resonant platform for change.
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