About This Project
Summary
We worked with Gilead Sciences on two different segments highlighting a children’s book they created to help parents teach their kids about Metastatic Breast Cancer. These on-air segments ran live on ABC’s The View and Tamron Hall.
Goals & Objectives
Airing during Breast Cancer Awareness Month, two patient ambassadors for Gilead Sciences appeared on The View and Tamron Hall to educate viewers and amplify awareness.
Results & Impact
Both patient advisers (Metastatic Breast Cancer Survivors themselves) collaborated on the book and were given a high level of creative control to include their personal experiences throughout. The book was available free as an e-book or hard copy via a call to action at the end of each segment.
JOIN THE NEWSLETTER