About This Project
Summary
What happens when DEI narratives prioritize community partnership over saviorship? Introducing The Schoolys, a platform from Harlem-based creative agency Elite Media that set to reverse the decline in staff retention at a local public school by creating a very public show of gratitude with a $150,000 grant, delivered by Gayle King. Kicking off a multi-year plan to adopt and enrich the school’s curriculum, space, staff and students. No saviors, just real community partners in action.
Goals & Objectives
The goals and objective of the Schoolys: - Improve staff retention and recruitment for public schools - Reaffirm educators and enhance their effectiveness to improve student outcomes - Raise awareness to galvanize local businesses and industry leaders to invest their resources in local communities
Results & Impact
- TCCS achieved 100% retention + 80% open roles filled - 86% of staff reported a significant impact on their wellbeing - 82% felt more professionally valued and seen - Commitment from 4 corporations and 20 industry leaders - Almost 5 Million impressions from earned media coverage
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