About This Project
Summary
The DIVA Score is a first-of-its-kind diagnostic built to help League of Regional Theatre (LORT) organizations survive the AI era. It evaluates 180 real-time digital signals to show if a theatre’s website is visible—or invisible—to AI-driven discovery platforms like ChatGPT, Perplexity, or Google’s AI Overviews. Designed for non-technical teams, the strategy bridges complex tech and cultural institutions on the edge of digital erasure.
Goals & Objectives
To boost awareness for arts and culture orgs and provide solutions to future-proof their digital footprint by identifying weak points in AI visibility. DIVA Score reports offer a clear, actionable roadmap for improvement before audience discovery moves entirely to AI.
Results & Impact
The DIVA Score revealed critical vulnerabilities across all LORT institutions, with AI-readiness gaps as wide as 32 points between theatres. Since launch, it’s helped theatres flag—and fix—structural issues previously invisible to humans but critical for AI discoverability.
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