About This Project
Summary
In response to January’s wildfires in Los Angeles, Good+Foundation launched a Crisis Relief Fund on our website and created an Amazon registry with essential items to support our LA-based program partners directly serving affected families. We activated a robust digital marketing campaign across Instagram, Facebook, LinkedIn, and email via Mailchimp to mobilize our community of supporters and drive immediate aid.
Goals & Objectives
Our goal was to coordinate with our network of on-the-ground partners in Los Angeles to determine impacted families’ most urgent needs, create a comprehensive registry, rapidly publicize our campaign via social media, and distribute these items to under-resourced and displaced families.
Results & Impact
This was Good+’s most successful drive in history, with 41,469 essential items valued at $247,664 purchased through the Amazon registry. Additionally, 35 companies contributed product donations valued at $4,693,285, and we raised over $400,000 in individual donations through the Crisis Relief Fund.
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