About This Project
Summary
GPJ's Ignite Program is a groundbreaking DEIB strategy to recruit & retain diverse talent in the rapidly growing experiential marketing industry, which demands diverse voices. This paid, six-month apprenticeship offers immersive, hands-on experience, cultivating the next generation of trailblazing leaders. It empowers participants with client-billable roles, robust training, and a dynamic support network, ensuring growth & success.
Goals & Objectives
GPJ Ignite aims to build diverse future leaders in experiential marketing via a train-to-hire model. It equips participants with hands-on experience, fosters growth, and creates a DEIB-driven talent pipeline.
Results & Impact
Ignite achieved 40% racial/ethnic diversity in 2023, rising to 47% in 2025, building a future-proof, diverse talent pipeline for GPJ. It addresses industry limitations and has strong internal support.
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