About This Project
Summary
Hello Helio created an awareness campaign and MMH content series to amplify Pacify & Seven Starling's innovative partnership that confronts the maternal mental health (MMH) crisis through an integrated, tech-enabled platform. Members of both platforms can access doulas, lactation consultants or specialized MMH care. This aims to increase member engagement with evidence based care that's proven to improve maternal health outcomes, such as reducing postpartum depression by as much as ~67%.
Goals & Objectives
Increase member adoption of the integrated MMH care platform. Expand access to education for new parents. Raise awareness about critical maternal mental health gaps. Amplify the need for proven, evidence-based care to reduce postpartum depression and mental health issues - a leading cause of death.
Results & Impact
To amplify the partnership and bring awareness to MMH gaps, we launched an awareness campaign in MMH week featuring a comprehensive report on MMH. Which saw a 24-27% CTR across channels and a 30% engagement rate– demonstrating the urgent demand for addressing the maternal mental health epidemic.
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