About This Project
Summary
Mad Realities, a digital content studio, partnered with NYC Votes to deliver voter education through our short-form shows Hollywood IQ and Shop Cats. We produced engaging episodes that tied ranked choice voting, election awareness, and more to native formats, using humor, trivia, cats, and youth voices. The strategy combined broad reach from Hollywood IQ with deeper conversation via Shop Cats, creating curiosity, clarity, and impact across millions of viewers
Goals & Objectives
We wanted to start conversations around voting in NYC (seen in Shop Cats’ lively comment sections and engagement data) and broaden election awareness citywide (driven by Hollywood IQ’s episodes with view counts better than our organic eps) in Ranked Choice Voting, Voter Registration Day, and more
Results & Impact
So far, we've reached 8.9M+ views with a 9.1% engagement rate, driving 724K likes and 1.6K comments across Tiktok, IG Reels, and Youtube Shorts. We still have three more videos to post leading up to the election! Conversations around voting responsibility/awareness have been lively in our community.
JOIN THE NEWSLETTER