About This Project
Summary
To reach more customers in underserved communities, PHI launched a campaign across multiple media channels with a focus on cultural relevance. Spanish-language ads, translated digital content, and printed brochures with QR codes worked together to boost participation and connect with customers across digital and real-world touchpoints.
Goals & Objectives
Make energy check-ups easier to access and more inclusive. Increase participation among Hispanic and Latino customers by removing barriers to scheduling and expanding outreach through digital tools and in-person connections.
Results & Impact
Spanish ads reached a 7 percent conversion rate, nearly triple the industry average. English ads drove an 83 percent lift. Updated emails more than doubled conversions.
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