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CVS Health 'Tricia's Story'

Imposter PROJECT
CVS Health 'Tricia's Story' by Imposter

credits

Title
  • CVS Health 'Tricia's Story'
Entrant
  • Imposter

About This Project

Summary

This film captures the raw weight and tenacity of caregiving. A real mother and her six children — each with daily medical needs, endless prescriptions, and the relentless rhythm of care — told not with sentiment, but with unvarnished truth.

Goals & Objectives

Director Jamie Webster entered this family’s world with empathy and restraint, building trust that allowed their real life to unfold on camera. His approach balanced intimacy with cinematic craft: handheld camerawork, honest light, and a stripped-back edit that leaves space for silence and struggle.

Results & Impact

The result is a portrait that transcends healthcare advertising — honoring the unseen strength of caregivers everywhere, crafted through vulnerability, respect, and uncompromising authenticity.