About This Project
Summary
During World Autism Month, Autism Speaks partnered with CLICKON Media and Interactive Strategies on Redefine Possible—a cross-channel campaign reframing autism through a lens of potential. Running across social, paid media, email, web, and Performance Max, the effort began with a pledge activation and launched on World Autism Awareness Day, raising $368K+ and generating 28M+ impressions throughout April.
Goals & Objectives
The Redefine Possible campaign aimed to: 1) Raise awareness of Autism Speaks' support for autistic people and their families; and 2) Raise funds to power its work in research, advocacy, and services like the Autism Response Team.
Results & Impact
The Redefine Possible campaign drove 28M+ impressions and raised $368K—up 12% YoY. With 4,547 donations (+19%) and 207 new monthly gifts (+391%), the campaign meaningfully expanded Autism Speaks’ reach, impact, and long-term fundraising potential.
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