About This Project
Summary
Liquid I.V.®’s Water is Basic campaign drove awareness and visual storytelling for the global clean water crisis. It built brand equity by communicating the brand's robust impact program and the transformative power hydration can have on individual lives and communities. It included paid media and organic and paid social, educating and driving urgency while highlighting the work of non-profits and organizations aiding in solutions.
Goals & Objectives
Through bold content, the campaign aimed to grab attention and shake complacency around the global clean water crisis. It also aimed to bring new consumers to the brand and solidify loyalty by educating them on our impact program that may positively influence purchasing decisions.
Results & Impact
Campaign positioned the brand as a leader in corporate impact programming, educating on the global clean water crisis and the brand's role collaborating with organization to fund solutions. Highest scoring commercial in Liquid I.V. history, scoring in the 98th percentile of all ads over 90day period
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