About This Project
Summary
When global technology brand Logitech noticed significantly less women using their professional products, they set out to understand the reason behind it. A subsequent research study led to Women Who Master, a company-wide commitment to advancing gender equity in STEM. As part of the initiative, Logitech produced the documentary “The Human Component" and worked with Girls Who Code and Techlit Africa to better position girls for careers in tech.
Goals & Objectives
Logitech’s Women Who Master initiative launched with the goal of igniting a movement to eliminate unequal access in tech fields and establish the brand as an advocate of gender equality.
Results & Impact
Through partnerships with nonprofits in the US, Kenya, Switzerland, China and India, Logitech’s Women Who Master is helping girls have equal access to STEM education. By putting its products in the hands of young girls, they are creating brand affinity and training a pipeline of brand loyalists.
JOIN THE NEWSLETTER