About This Project
Summary
The new identity and digital platform for Creative Capital centers artists and their work while serving as a vital hub for resources, opportunities, and support to advance their careers. Through a redesigned information architecture, refined content strategy, and new design system, the site offers a more intuitive, engaging experience that helps artists navigate opportunities, courses, and funding to have a greater impact in the arts.
Goals & Objectives
The goal for this project was to create a dynamic platform that would function as a showcase and a resource. The site needed to be more usable for artists to access resources that support their careers, as well as visually compelling for funders, spotlighting artist projects as proof of impact.
Results & Impact
Creative Capital’s free database of artist residency and grant opportunities was viewed over 100K times in four months and brought in over 1.5K new email subscribers, connecting artists to valuable economic opportunities to further their careers.
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