About This Project
Summary
The Pennsylvania Enrollment Assistance Program (PA EAP) has enhanced the enrollment experience for HealthChoices’ consumers through a powerful blend of technology, accessibility, and user-centered design. At the heart of this effort is a newly launched educational video that simplifies the complex process of choosing a provider and enrolling in a health plan. This video is more than just a tutorial—it’s a digital engagement tool designed to meet people where they are. It features plain language,
Goals & Objectives
The Pennsylvania Enrollment Assistance Program (PA EAP) recognizes that when HealthChoices’ consumers actively choose their health plan, they are more likely to experience improved health outcomes. To support this, the educational video helps transform the enrollment experience into one that is acce
Results & Impact
The result is a digital tool that not only informs but empowers consumers to make confident, informed decisions about their healthcare—ultimately contributing to better outcomes and a more equitable enrollment experience.
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