About This Project
Summary
“Check, Mate” is a mixed-media animated film for Voices of Alzheimer’s confronting fear and stigma around the disease. Centered on a lifelong friendship, it shows how understanding cognitive decline and spotting symptoms early enable meaningful action and better quality of life. Told with cut paper, stop-motion, and digital animation, it has been amplified across social and digital media, urging memory screenings and early action as essential to preserve treasured experiences.
Goals & Objectives
“Check, Mate” was created to spread awareness about the importance of early memory screenings. -Elevate awareness of new Alzheimer’s treatments -Motivate adults 65+ to seek baseline cognitive evaluations. -Grow Voices of Alzheimer’s reach & engagement via website and social platforms.
Results & Impact
In just three weeks we already have strong results from “Check, Mate” Paid media: -19k views -10.9k reach -1.8k link clicks -9.4% CTR -Landing page view rate – 81% Press Coverage: Coverage by multiple publications with a combined UVM of over 1,000,000.
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