About This Project
Summary
The LGBTQ Herstory Month 2024 campaign aimed to honor the Asian Excellence that has been a part of RuPaul’s Drag Race since the very beginning. In collaboration with a favorite queer photographer of ours, Erik Carter, we photographed six queens at the historic Hollywood Roosevelt and conducted interviews exploring the Asian and queer figures who have influenced their paths in entertainment and activism.
Goals & Objectives
A major goal for this project was to take the learnings of the 2023 campaign and build on its success to rollout an even more powerful version in 2024. We wanted to educate and inspire younger fans of the show with this incredibly unique and impactful social multimedia stunt.
Results & Impact
Partnering with numerous organizations and outlets such as GLAAD, the premiere of the group shot and accompanying behind-the-scenes video was an amazing success with an overwhelming positive reaction and intense fan consumption. Its success led to the greenlight of a 2025 campaign.
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