About This Project
Summary
SHOWTIME/MTVE Studios’ The Chi tackles the mental health crisis head-on in Season 7 with ongoing storylines highlighting the importance of mental health. To maximize impact, SHOWTIME/MTVE produced a digital video featuring top series talent sharing the importance of their characters supporting one another & how these storylines resonate personally. Viewers were directed to BEAM for resources and tools to take action.
Goals & Objectives
Amplify The Chi’s mental health storylines across our platforms, Create bonus content expanding the conversation on Black mental health representation, Provide wellness tools and resources for our audience to support their own mental health.
Results & Impact
Within 3 days, the video garnered 150k+ views & 8k+ engagements across social media, BEAM reported an increase in views to the landing page.
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