Pitch Black

About This Project

Summary

Pitch Black grew from local events to a national platform for Black entrepreneurs. Odd Notion created a culturally resonant brand system and digital platform featuring founder stories, podcasts, and merchandise. This enables Pitch Black to expand across industries and cities while advancing their mission of elevating Black entrepreneurship through community, capital, and storytelling.

Goals & Objectives

The primary objective was to transform Pitch Black from a successful event series into a comprehensive digital platform with a scalable brand system. We aimed to create an identity that could expand across multiple cities and industries while maintaining cultural authenticity, and develop a digital

Results & Impact

- 16% increase in sponsorships: Enhanced brand presence attracted more corporate partners. - New podcast launch: Inaugural series now reaches audiences beyond events. - 25% growth in event ticket sales: Strengthened identity increased attendance.