About This Project
Summary
Outright helped reintroduce Ocean Conservancy as a bold, trusted leader protecting the ocean forever and for everyone. We created a new visual identity informed by the organization's 50+ year legacy, stakeholder interviews, and a national perception survey. The rebrand was launched across print, video, fundraising, and digital, including a major website redesign that streamlined hundreds of pages into an intuitive user experience without sacrificing accessibility or SEO value.
Goals & Objectives
Create a brand identity that reflects Ocean Conservancy’s work and inspires a new, broader, and more diverse generation of advocates. Establish a distinct visual style to stand out among environmental nonprofits. Build a CMS customized for evolving content needs and migrate critical SEO content.
Results & Impact
The rebrand and digital rollout revitalized Ocean Conservancy’s presence with 40k+ website views on launch day. The refreshed identity has elevated brand recognition, been embraced by employees, and led the way for future activations to drive collective ocean action.
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