About This Project
Summary
For three years, the PepsiCo Foundation has released a series of videos highlighting the individuals who have participated in the Foundation’s programs and leveraged the skills and resources from the programs to give back to their communities. The latest edition of the Changemakers series, Changemakers: Pathways to Prosperity, tells the stories of people who demonstrate that with access to workforce development support, there is no limit to the impact that one person can have on their community.
Goals & Objectives
The PepsiCo Foundation created the series with the goal of raising awareness of the PepsiCo Foundation’s nonprofit partners, amplifying the lived experiences of local changemakers and presenting a call to action for audiences to engage in key social impact issues.
Results & Impact
Campaign delivered 12.8 million video views across platforms and 25 million impressions. The success of the campaign shows audiences' interest in how companies are making a difference in communities. The PepsiCo Foundation will continue to leverage localized, targeted storytelling.
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