About This Project
Summary
Brazil faces a significant issue in the business world: the absence of Black professionals on leadership roles. These facts expose the systemic barriers Black professionals face, increasing anxiety, fuels impostor syndrome and mental health impact. Imagine a CEO invites the audience to imagine a CEO. Perhaps you might struggle to picture this CEO as a Black professional. The result is an AI-generated portrait of a Black CEO, exposing the structural racism embedded in the corporate world.
Goals & Objectives
"Imagine a CEO" exposes companies and publications like Forbes, which continue to reinforce the white stereotypes as synonyms for success, revealing the impact of structural racism on mental health. We highlighted the racial gap and mental health crisis to create urgent action on business world.
Results & Impact
The campaign saw a 39% increase in awareness of structural racism and anxiety, along with an 18% rise in followers from other racial backgrounds. Engagement grew by 12% in just six days, setting a new benchmark for Post em Branco's share metrics compared to previous campaigns.
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