About This Project
Summary
We conceptualized, developed, and designed the first exhibition for the Carlos Alcaraz Foundation. The exhibition centers around the figure of the international tennis player and serves as a call for public reflection: children living in harsh realities are closer than we might think. “Feet on the Ground” reflects the awareness of being committed to the world we live in.
Goals & Objectives
The goal was to intertwine two stories: on one hand, to convey the organization’s mission — advocating for equal opportunities in childhood — and on the other, to tell the story of the tennis player’s life and career.
Results & Impact
The exhibition was visited by both national and international audiences. Major national television networks such as TVE1 and Antena 3, several leading national newspapers (Marca, ABC, AS, etc.), and local media outlets (Cadena SER Murcia, La Opinión de Murcia, Levante, La República, among others).
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