About This Project
Summary
The Council of Professional Pharmacists’ Associations of Castile and León (ConCyL) wanted to develop a campaign for raising awareness, detecting, and preventing sexual assaults through community pharmacies in Castile and León. The campaign was based on a simple and memorable concept that positioned pharmacies as a point of support and reference in cases of this type of violence.
Goals & Objectives
he general objective of the campaign is to position community pharmacists as key figures to turn to in cases of sexual violence. To achieve this, these professionals receive training and all the necessary materials. In addition, the campaign aims to raise awareness among the general public.
Results & Impact
It is estimated that over 1,022,278 people were reached through materials displayed on buses and at various information points. Media coverage was also significant, with a potential audience of 13.9 million people.
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