About This Project
Summary
Every year, Meals on Wheels serves over 2 million seniors, but that’s only a fraction of those waiting for help. 12 million US seniors face food insecurity. And 31% feel lonely, a declared epidemic. And Meals on Wheels programs have an average wait time of 3 months, and in some places nearly 2 years! Meals on Wheels America needed to rally their local programs, the US government, and donors to care about seniors in need and help #EndTheWait once and for all.
Goals & Objectives
Our campaign set out to build awareness of the issue and rally supporters to help us End the Wait. Launching at fall with holiday follow up, we showed everyday waits that would be equally unacceptable and outrageous to every day Americans, comparing them to seniors waiting for food and connection.
Results & Impact
In a few short months we rallied audiences, local members, celebrity influencers like Zooey Deschanel and Sarah Jessica Parker, and even some government representatives, to help us spread the word and raise millions of dollars that will help ensure every senior who needs meals on wheels, gets it.
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