About This Project
Summary
A booming senior population. Dwindling federal funds. And a prevailing tendency for donors to put their money elsewhere. It’s the perfect storm for Meals on Wheels America. And it means millions of seniors are left on hold—some for months, even years— waiting for nutritious meals and moments of connection. We had to bring awareness to the issue and ultimately raise the dollars needed to help ensure that every senior who needs Meals On Wheels, gets it. We had to End the Wait.
Goals & Objectives
It's ludicrous to think of seniors waiting on hold, some for months or even YEARS, for the most basic of needs. Set against the sounds of a typical 'On Hold' music track, we educated audiences about the wait so many seniors face, and encouraged them to donate to and support vital seniors programs.
Results & Impact
Here’s the part you’ve been waiting for—the results! Our video gathered millions of views and tens of thousands of newly registered donors. Shares from celebs like Taylor Tomlinson and Taye Diggs helped us spread the word even further, calling for increased government funding to help End The Wait.
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