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SURVIVAL MANUALS

Publicidad Comercial MullenLowe
SURVIVAL MANUALS by Publicidad Comercial MullenLowe

credits

Title
  • SURVIVAL MANUALS
Entrant
  • Publicidad Comercial MullenLowe

About This Project

Summary

"Survival Manuals" is a digital healing platform created for survivors of child sexual abuse in El Salvador. With 85% unaware of where to get help, and 2 million people searching online monthly, the strategy launched where victims seek answers: the internet. By combining PTSD therapy, survivor stories, and creative storytelling, the platform transfers lived experience into guidance, offering real help, free therapy access, and a path to mental recovery

Goals & Objectives

To guide child sexual abuse survivors toward healing by providing access to real-life survivor advice, PTSD therapy resources, and a supportive digital community—reducing silence, suffering, and the lack of psychological guidance in El Salvador

Results & Impact

Over 300 lives healed, 14,000 specialists trained, 2,000 students educated, and mental health support expanded globally. The platform now receives victims from Latin America, Asia, Europe, and the U.S., becoming a scalable model for survivor-led trauma recovery.

the team

Juan Federico Salaverria
  • President
  • Fundación Humanos por Humanos