About This Project
Summary
Babyshop’s ColourCheck pencil set is an innovative, double-sided pencil set co-created with doctors from Moorfields Eye Hospital to help detect colour blindness in young children – with one side representing the colour spectrum that people with regular vision would naturally see, while on the other end, the colour spectrum is represented in by how those with colour blindness see the colour. Therefore, each pencil becomes a test for the condition.
Goals & Objectives
Supporting UAE's mission to promote inclusive education, Babyshop sought to tackle an unspoken condition in the Middle East: colour blindness. An effort that put into action the company's mission: "to give every child the best start in life".
Results & Impact
Distributed in 235 Babyshop stores, Moorfield Eye hospitals, and numerous schools in the Middle East. One million parents parents reached. Helped identify over 2,400 children with colour blindness. Brand love growth: 31%
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