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Elmo and Andrew Garfield on Grief

Sesame Workshop PROJECT
Elmo and Andrew Garfield on Grief by Sesame Workshop

credits

Title
  • Elmo and Andrew Garfield on Grief
Entrant
  • Sesame Workshop

About This Project

Summary

After Elmo's viral check-in in January, Sesame Street continued its focus on emotional well-being, including free resources to help families cope with grief. So when Andrew Garfield visited Sesame Street after having openly discussed the loss of his mother, we knew this was an opportunity for impact. Andrew sat down to talk with Elmo about his mother, her memory, and his own experience with grief, resulting in a candid and heartfelt conversation that touched millions of fans around the world.

Goals & Objectives

The goal of the video was to give fans a relatable and accessible entry-point for a wider conversation on grief, and build awareness for free grief resources on Sesame.org.

Results & Impact

The video reached over 53M fans across Instagram, TikTok, Facebook, and Twitter/X, and inspired 277 press hits, including coverage by NBC News, People, USA Today, Rolling Stone, Variety, Entertainment Weekly, and more.

the team

Nathaniel Nagy
  • Audience Development Strategy Director
  • Sesame Workshop
Aaron Bisman
  • SVP of Marketing
  • Sesame Workshop
Courtney Hindle
  • Brand Marketing Director
  • Sesame Workshop
Andrew Moriarty
  • Senior Director, Senior Producer
  • Sesame Workshop
Alexandra Chammah
  • Senior Social Media Director
  • Sesame Workshop
Karyn Leibovich
  • Senior Director of Talent Relations and Senior Producer
  • Sesame Workshop
Christina Vittas
  • Senior Social Media Manager
  • Sesame Workshop